Psychometrics

From capitalistManifesto

DEFINITION

The branch of psychology that deals with the design, administration, and interpretation of quantitative tests for the measurement of psychological variables such as intelligence, aptitude, and personality traits.

IN SOCIETY

Psychometrics is used to profile individuals within society to build data sets for demographics and then build campaigns of influence to change what those demographics believe in - and vote on.

BIG FIVE PERSONALITY TRAITS

Big Five Dimensions Facet (and correlated trait adjective)
Extraversion v Introversion Gregariousness (sociable)
Assertiveness (forceful)
Activity (energetic)
Excitement-seeking (adventurous)
Positive emotions (enthusiastic)
Positive emotions (enthusiastic)
Agreeableness v Antagonism Trust (forgiving)
Straightforwardness (not demanding)
Altruism (warm)
Compliance (not stubborn)
Modesty (not show-off)
Tender-mindedness (sympathetic)
Conscientiousness vs Lack of Direction Competence (efficient)
Order (organized)
Dutifulness (not careless)
Achievement striving (thorough)
Self-discipline (not lazy)
Deliberation (not impulsive)
Neuroticism vs. Emotional Stability Anxiety (tense)
Angry hostility (irritable)
Depression (not contented)
Self-consciousness (shy)
Impulsiveness (moody)
Vulnerability (not self-confident)
Openness vs Closedness to Experience Ideas (curious)
Fantasy (imaginative)
Aesthetics (artistic)
Actions (wide interests)
Feelings (excitable)
Values (unconventional)


TEST KEY

Here are a number of characteristics that may or may not apply to you. For example, do you agree that you are someone who likes to spend time with others? Please write a number next to each statement to indicate the extent to which you agree or disagree with that statement.

  1. Disagree strongly
  2. Disagree a little
  3. Neither agree nor disagree
  4. Agree a little
  5. Agree Strongly
I see Myself as Someone Who...
____1. Is talkative 
____2. Tends to find fault with others
____3. Does a thorough job
____4. Is depressed, blue
____5. Is original, comes up with new ideas
____6. Is reserved
____7. Is helpful and unselfish with others
____8. Can be somewhat careless
____9. Is relaxed, handles stress well
____10. Is curious about many different things
____11. Is full of energy
____12. Starts quarrels with others
____13. Is a reliable worker
____14. Can be tense
____15. Is ingenious, a deep thinker
____16. Generates a lot of enthusiasm
____17. Has a forgiving nature
____18. Tends to be disorganized
____19. Worries a lot
____20. Has an active imagination
____21. Tends to be quiet
____22. Is generally trusting
____23. Tends to be lazy
____24. Is emotionally stable, not easily upset
____25. Is inventive
____26. Has an assertive personality
____27. Can be cold and aloof
____28. Perseveres until the task is finished
____29. Can be moody
____30. Values artistic, aesthetic experiences
____31. Is sometimes shy, inhibited
____32. Is considerate and kind to almost everyone
____33. Does things efficiently
____34. Remains calm in tense situations
____35. Prefers work that is routine
____36. Is outgoing, sociable
____37. Is sometimes rude to others
____38. Makes plans and follows through with them
____39. Gets nervous easily
____40. Likes to reflect, play with ideas
____41. Has few artistic interests
____42. Likes to cooperate with others
____43. Is easily distracted
____44. Is sophisticated in art, music, or literature 

BFI scale scoring (“R” denotes reverse-scored items):

  • Extraversion: 1, 6R, 11, 16, 21R, 26, 31R, 36
  • Agreeableness: 2R, 7, 12R, 17, 22, 27R, 32, 37R, 42
  • Conscientiousness: 3, 8R, 13, 18R, 23R, 28, 33, 38, 43R
  • Neuroticism: 4, 9R, 14, 19, 24R, 29, 34R, 39
  • Openness: 5, 10, 15, 20, 25, 30, 35R, 40, 41R, 44

DOCUMENTS

The documents below are real-world documents about the relatively new field of psychometric profiling, big data analysis and individuated microtargeting. It’s the defining public opinion trend of our time. Understanding how psychometrics works is essential, if you want to stand any chance of contributing to the public conversation in a way that sticks, in a way that’s not here today, forgotten tomorrow.

  1. Psychometric Profiling Microtargeting Campaign - Cambridge Analytica & Affiliates
    • IN THIS LEAKED PROPOSAL PAPER, THE PITCH – FROM A CAMBRIDGE ANALYTICA (SCL GROUP) / HAYSTAQDNA ANALOGUE) – IS AN OFFER TO THE “VOTE LEAVE” TAKEN UP BY THE BUSINESS RIGHT-WING. IT IS A CASE STUDY AND A COMPREHENSIVE STRATEGY. IN 2020, THESE TECHNIQUES ARE THE BASIS OF ORTHODOX POLITICAL CAMPAIGNING. THIS IS A THREAT TO CITIZEN FREEDOM AS PSYCHOMETRICS IS SUBORDINATED TO THE NEEDS OF WEALTHY ENTRENCHED POWER, TO FACILITATE THE DEREGULATED PROMISED LAND OF DE FACTO PLUTOCRACY I.E. CORPORATE OLIGARCHY AND CORRUPT POLITICIANS IN PUBLIC-PRIVATE PARTNERSHIP, TO MAXIMIZE PROFIT AT THE EXPENSE OF THE TAX-PAYING POPULATION TRAPPED IN EVER-DECREASING OPPORTUNITY. THE STAKES COULDN’T BE HIGHER.