Propaganda in the Real World
The authoritative voice of Edward Bernays, one of the fathers of the concept of public relations and author of the 1928 publication “Propaganda”. A short illustration of the content of the importance of this work for the definition of the current understanding of the concept of propaganda might be useful.
In order to understand how propaganda operates and which techniques are concretely put into practice, we will look closer into some examples taken from three different fields of public communication:
- public policy domain
- information campaign of an NGO
While propaganda is most evident in times of war as in the “I want you for US Army” poster, it is constantly being used as a political and social means in even less obvious ways to influence people's attitudes. This is currently evident with all the election commercials on TV, where the candidates are using propaganda techniques to elevate themselves above their competitors. Another place propaganda is being exploited is by the use of the media in its portrayal of countries that have nuclear technology.