Messaging is the focus of propaganda, whether it is informing a broader audience by distilling the truth into expedient infographics or manipulating the facts to 'sell' the audience on a version of the truth that fits the purpose of the author.
QUESTIONS TO ADDRESS
- Identify the message, the sender or author of the message and the recipient of the message.
- What is the article/advertisement/editorial/infographic purpose? What do you think it wants to communicate?
- How does it communicate this message? Pay particular attention to details: Think about the use of colour, language, space, fonts or symbols.
- Put yourself in the shoes of the recipient. What is the target group? The message has to match with the expectations, convince the audience or at least gain its confidence.
- What do you think are the expectations of the public that the piece of propaganda deliberately addresses and fulfils? How does it play to a confirmation bias?
- What does this poster suggests about the audience’s beliefs and values?
- Do you think these assumptions made about the target group are accurate?
- If yes, the use of the map/advertisement/article will be effective and the propaganda is likely to reach its goal.
- Consider the message, the sender or author of the message and the recipient of the message and the role the play to contribute to the formation and transmission if a propaganda message.
- Consider the real-world headlines of a mainstream media outlet, like a national newspaper.